Delivering a consistent message across channels is key to a successful campaign. Below are some of my favorites.

AT&T Nomophobia

Yes, this is a real thing. I validated Nomophobia by putting it in perspective with some other common fears and positioned our product as the simple cure.

Verizon Mophie Promotion

When you want customers to sign up for your plan, free stuff never hurts. To highlight a free battery promotion, I wrote copy for a custom mailing envelope that included a traditional letter as well as a booklet where they could learn more about the program.

Tesco Champions Kit

Inspired by the U.K’s passion for football, I developed a sports theme for the Tesco Champion Kit to get the team’s competitive juices flowing when selling Phone Insurance. The theme was carried across all kit components, which the copy reflected as well.

At&t ProTech Lounge Campaign

To drive engagement with our service in AT&T’s new concept store, I created a campaign that included eye-catching tabletop signage, wallet-sized ‘Thank you’ coupons, and take one-flyers with messaging to show customers why they should take advantage of this unique opportunity.